The National Trust - 'Nature Calls'

Part of the National Trust D&AD New Blood Awards brief - 2014

This brief was part of the D&AD New Blood Awards 2014.
The aim was to change younger people's current perceptions of The National Trust and to make them get more connected with nature and areas of natural beauty that is right on their door step.
Step one; 'Nature Calls' illustrative advertisement
The Campaign
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